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Explore Our Insights

From short-form takeaways to long-form briefings, these articles distill the most useful insights & plays for selling and marketing in 2023.

Blank Connection Warm Up Routine

Easily gain coverage in top accounts with this daily Sales Navigator workflow

May 5, 2023 4 min read

Briefing: The Jedi Mind Trick of Pitching on LinkedIn

Sellers need to practice the ancient art of networking on LinkedIn so they can perform the Jedi Mind Trick of pitching without pitching. Here's how.

May 4, 2023 6 min read

How to Use The LinkedIn Passion Connect Play to Land Enterprise Accounts

In this 1Up play, we'll show you how to use LinkedIn to connect with decision-makers, establish yourself as a trusted advisor, and ultimately win new business.

Apr 28, 2023 3 min read

Continuing Conversations

A simple framework to have better conversations and earn meetings – without needing to send 100s of DMs.

Apr 19, 2023 4 min read

ABSD using Sales Navigator

An advanced workflow for breaking into accounts in less than 30 days.

Apr 14, 2023 8 min read

Briefing: The new environment of financial discipline

Interest rate increases have created a domino effect in the market for startups and established businesses, making money more expensive to lend & borrow. Sellers need to adapt new tactics for this era where CFOs have more weight than ever before.

Apr 4, 2023 8 min read

Briefing: Sales Navigator is finally useful for research

Sales Navigator has recently rolled out some new features that have made finding target leads and accounts much easier. Let's dive into how it works.

Mar 16, 2023 5 min read

Running a Prospecting Power Hour

Borne out of necessity, I built a simple three-step process to prospect every day to keep my sanity + stay on top of core activities.

Mar 7, 2023 5 min read

Instead of a personal brand, start here on LinkedIn.

The sad truth is every influencer I know hates when their posts go viral. It's all attention, no credibility. Those viral posts rarely translate into sales. So what should you do instead?

Feb 28, 2023 5 min read
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