Explore Our Insights
From short-form takeaways to long-form briefings, these articles distill the most useful insights & plays for selling and marketing in 2023.
Blank Connection Warm Up Routine
Easily gain coverage in top accounts with this daily Sales Navigator workflow
Briefing: The Jedi Mind Trick of Pitching on LinkedIn
Sellers need to practice the ancient art of networking on LinkedIn so they can perform the Jedi Mind Trick of pitching without pitching. Here's how.
How to Use The LinkedIn Passion Connect Play to Land Enterprise Accounts
In this 1Up play, we'll show you how to use LinkedIn to connect with decision-makers, establish yourself as a trusted advisor, and ultimately win new business.
Continuing Conversations
A simple framework to have better conversations and earn meetings – without needing to send 100s of DMs.
ABSD using Sales Navigator
An advanced workflow for breaking into accounts in less than 30 days.
Briefing: The new environment of financial discipline
Interest rate increases have created a domino effect in the market for startups and established businesses, making money more expensive to lend & borrow. Sellers need to adapt new tactics for this era where CFOs have more weight than ever before.
Briefing: Sales Navigator is finally useful for research
Sales Navigator has recently rolled out some new features that have made finding target leads and accounts much easier. Let's dive into how it works.
Running a Prospecting Power Hour
Borne out of necessity, I built a simple three-step process to prospect every day to keep my sanity + stay on top of core activities.
Instead of a personal brand, start here on LinkedIn.
The sad truth is every influencer I know hates when their posts go viral. It's all attention, no credibility. Those viral posts rarely translate into sales. So what should you do instead?