The Seller's Guide to LinkedIn
Skip over experiments. Stop guessing which influencer has the right advice. Get the plays, sequences, and tactics that get results on LinkedIn.
Built from 12 months of 200+ experiments
All of the advice from Nicholas & Morgan was straightforward and actionable. If you're trying to create an audience on LinkedIn, this is a vital tool. You owe it to yourself to give this course a try.
What's Inside
Built from Experiments, not Lucky Success
We’re not going to lie: some people get lucky. But luck can’t be scaled or replicated.
We learned the hard way. We took everyone’s advice (yes, including the influencer you know) and put it to the test. Months and months of testing. We developed some crucial plays and insights that we found worked.
We then put our new recommendations to the test. We worked with individual sellers and sales teams to prove our plays –– and threw out the ones that didn’t work in the real world. What was left was poured into this guide: juicy, effective, battle-tested plays.
Personal Brand Not Required
This guide is built for the seller who’s using LinkedIn for outbound prospecting.
The simple rule: you don’t need a personal brand to succeed.
We cover all the ways you should run outbound to book meetings and how content fits into nurturing your leads. And yes, we offer some optional “personal branding” content… but you don’t need a personal brand to succeed.
You need repeatable plays that can get you in front of prospects and book meetings that close deals. That’s what this guide was built to do.
Written for Better Thinking and Doing
We wrote this in great tactical detail. Explanations for every step. No hidden or removed details or upsells to some other coaching product.
But we didn’t sacrifice the strategic side. You’ll learn why it works and how to use those same principles when tackling other challenges in sales. It’ll teach you to think and do better.
This is your guidebook. Carry it with you to any sales job and you’ll succeed!
Lifetime Access for All Future Updates
This isn’t a one-and-done playbook. As we learn more, we update it. Buying access today means you get lifetime access for all future updates.
The Seller's Guide to LinkedIn
Stop guessing what works. Get the plays, sequences, and tactics that get results on LinkedIn.
$299
Get lifetime access to:
- Plays, Sequences, and Tactics Built from 200+ Experiments
- Optimizing Your LinkedIn Profile
- Running Outbound That Earns Meetings, Fast
- Using Content to Generate Inbound (w/out Personal Branding)
- Breaking into Enterprise Accounts on LinkedIn
- Sales Navigator Workflows
- Daily Time Blocking Sheets
- Lifetime access for all future updates
- And much, much more...
We're not gurus.
We just found 10,000 ways it didn't work.
When we got started on LinkedIn, we followed everyone’s advice. And a good chunk of people’s advice just didn’t work.
We realized that a lot of people got lucky. They were early to the platform, they had already achieved success, or were “right time, right place.”
So we started testing people’s advice to see what scaled. What actually worked? And what totally fell flat?
- We sent connection requests: blank, personalized, hyper-personalized, 2nd and 3rd degrees, with/without InMails
- We wrote daily content. We used better headlines (“hooks”). We changed up images and videos and polls. We added hashtags. We removed hashtags.
- We ran comment strategies. We commented on people’s posts. On influencer’s posts. We changed up cadences & sequences. We changed the way we wrote comments.
- We had DMs with prospects. We tried to sell in the DMs. We used popular frameworks to guide people to a meeting. We tried pitching after the connection request. We tried passive strategies.
And that’s just the surface.
Once the dust settled, we started working with sales reps. We did 1-on-1 coaching. We worked directly with sales teams and sales managers. We built strategies. We created outreach plans.
At the end of it all, the Seller’s Guide to LinkedIn was created. Refined and battle-tested. Deeply tactical and based on data, not when we got lucky. 200+ experiments all neatly summed up in one guide, just for you.
Snag your copy today and get ready to supercharge your prospecting game on social.
Morgan Smith
Managing Partner @ Alignd
Host of B2B Power Hour
Nicholas Thickett
Managing Partner @ Alignd
Host of B2B Power Hour
FAQs
Who is this really for?
We designed this guide for the SDR or AE who has a couple of years in sales under their belt. It assumes a fundamental knowledge of sales & selling.
How's this different from other LinkedIn courses?
Two things.
One, this is built from hundreds of experiments. Manual data entry, spreadsheets, testing tactics, and much more. We tested first on ourselves and then tested with real sellers and sales teams to prove this advice works at scale. It’s not based on our individual luck, but tried-and-tested with many teams.
Two, this is truly comprehensive. Most courses cover content with a dash of prospecting. Or prospecting with a dash of writing content. Or Sales Navigator alone. In this course, we cover it all (and then some). We cover the A-Z of LinkedIn: profiles, outbound, inbound, strategic accounts, sales navigator, daily workflows, and more.
How much content is really in the course?
In Google doc format, the written version exceeds 200 pages. It’s basically a book.
We’ve included video explanations to accompany many of the modules. Plus, we’ve added templates and examples in most modules to show you how it actually works.
What's the lifetime access thing about?
This guide isn’t one-and-done. We continue to add new videos, modules, and content. Our customers can also submit requests for additions –– meaning we’ll tailor the content to your needs over time.
Does this cover how to use automation?
No.
Can I get a preview of the content?
Check out this video. It’s a good high-level summary about what is inside the guide.