Nick joined UnboundB2B to discuss building better buyer's journeys. He dives into the customer insights and value delivery necessary to succeed in modern B2B buying journeys. It's no secret that "why now" is one of our favorite questions to ask. Nick dives and explains how "why now" can entirely transform the outbound motion, the customer experience, and building a buyer's journey. Forget personas, forget industries, and start building buyer journeys that are relevant to actual customers.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.