59. Breaking Down Outbound for 2022 w/ Jordan Crawford

EPISODE DESCRIPTION

Let’s face it. Most upfront work companies do before they run an outbound campaign is downloading a ZoomInfo list and filtering out old contacts. Maybe they match it with an idealized ICP.

But then the results of their campaign come rolling in… It’s average. 2% response rates for burning your total addressable market (TAM).

This kind of outbound is unsustainable. What if there was an alternate way?

Join Jordan Crawford of Blueprint for this B2B Power Hour workshop on:

✅ Finding good leads in your total serviceable market (TSM)

✅ Identifying the real PAIN your customers are in

✅ Scoring your TSM to find hot leads

✅ Creating pain-based playbooks

✅ Running outbound that gets real results

This workshop can be your secret weapon in constructing an outbound system that works for 2022. Stop settling for outdated playbooks and upgrade your approach. Join us to learn how!

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.