EPISODE DESCRIPTION
Morgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buying journeys. Get ready for a fun, wide-ranging conversation!
Connect with Jessie Lizak
In this episode, we cover:
- First-party data strategies (2:00)
- Machine learning (9:00)
- Key marketing metrics (10:50)
- Why sales backgrounds matter (12:50)
- Does RevOps matter? (14:30)
- Content performance metrics (19:30)
- Whether teams need controlled brand messaging (24:30)
- New-school mentality for CMOs and sales teams (27:10)
- Serving different stages of the buying journey (30:00)
- Helping sales teams (33:10)
- Staying consistent with prospects (36:05)
- Jessie’s Power Hour (38:20)
Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett
Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith
Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.