Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Silvio Perez (@adconversion) of metadata.io to break down the ad ecosystem on TikTok. The results are going to blow your mind! They talk about the technical and the strategic side of running ads on TikTok, from building an audience &  native lead conversion forms to targeting & the technicals of running an ad. If you're wanting to experiment with running TikTok ads (and based on the results Silvio shares, you should), this is the episode for you!

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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