Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Todd Clouser (@toddclouser) to unpack content strategies for TikTok. They dive into repurposing content, creating engaging content, cadences, and converting your audience. As a long-time video creator and now Senior Brand Marketing Manager at Refine Labs, Todd shares his experience on different video platforms, why TikTok isn't anything like YouTube, and thinking through the ways the algorithm influences the content you should create.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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