Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Leslie Venetz (@salestipstok) to learn more about building an audience on TikTok. As an O.G. "educator" on the platform -- and someone who never has hopped on the trend wagon -- Leslie has deep insight into the different kinds of content that get people engaged. They discuss repurposing content, finding your niche, the pros & cons of trending content, and even going live on the platform!

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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