Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Will Aitken (@willaitkensales) of Sales Feed (@salesfeed) to breakdown how to get started on TikTok. From researching hashtags to understanding the algorithm, Will breaks down his insights from amassing tens of thousands of followers on both of his accounts. He also talks about pros/cons of business vs. personal accounts, the value of entertainment, and why TikTok really is its own unique ecosystem.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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