Nick sits down with Stacey Danheiser of SHAKE Marketing to dive into customer research. Stacey shares her tips on how to declare your target audience, how to avoid the sea of sameness, figuring out your value proposition and her trick on how to ask for advice.

Connect with Stacey Danheiser

In this episode, we cover:

  • Why is marketing an order taker for sales and most organizations? (0:52)
  • Declare your target audience (3:33)
  • Customer research in B2B (8:58)
  • Positioning - lost in a sea of sameness (15:17)
  • Differentiating with your approach (22:03)
  • Stacey’s Power Hour (33:30)
  • Research tip - asking for advice (39:14)
  • Stacey’s question for Nick (44:18)

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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