Morgan sits down with Laura Erdem, an Account Executive at Dreamdata.io to discuss how to use content & social selling to drive pipeline. They dive into Dreamdata’s approach to LinkedIn and how AEs can use content to build pipeline and generate demand. They also touch on Dreamdata’s unique approach to RevOps.

Connect with Laura Erdem

In this episode, we cover:

  • Dreamdata’s first content initiative (2:42)
  • Laura’s approach to content as an AE (4:45)
  • Why repurposing content works (7:32)
  • Metrics to pay attention to (9:19)
  • The big play from Dreamdata’s CRO (15:07)
  • Why experimentation leads to success (19:30)
  • Multi-touch pipelines (21:38)
  • How content leads to a new marketing approach (26:06)
  • Laura’s curiosity superpower (29:25)
  • Laura’s content creation process (32:13)
  • How Morgan thinks about podcasts (37:44)

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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