Morgan joins Janvi Gandhi on Let's Get Candid from Unbound B2B to discuss branding principles in the B2B world, creating priorities for personalization, dissecting funnels, and making economical choices when trying to build trust. Ultimately, personalization doesn't just have to be a name in an email sequence -- it's targeted and relevant content for the people who need it.

Thanks to Unbound B2B for sharing this interview.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

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