A lost art, outbound messaging is what separates bots from humans, and decent sellers from great ones. To capture your prospects' attention and trust, you need a proven framework.

Welcome to the ultimate outbound messaging power play episode! In this episode of the B2B Power Hour, Morgan and Nick compress their framework for outbound messaging inspired by the show’s brightest highlights on the subject. From Arjun Palai, SVP at Zoom Info to Jason Bay, Founder and CEO at OutBound Squad, fill in your outbound gaps from experts themselves.

Listen in as we discuss:

Nick and Morgan’s three part outbound framework made up of segmentation, research, and articulation.

Researching and developing realistic buyer personas

Building on your resources to create “cheat sheets” to tailored messaging

Adapting with developing tools such as AI to stay on the forefront of current outbound strategies

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Follow Nicholas Thickett on LinkedIn: https://www.linkedin.com/in/nicholasthickett/

Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.