When you’re growing your company, hitting sales goals can be an all encompassing endeavor. It's easy to slap a one-size-fits-all strategy onto a big group of potential customers.
But to truly develop your brand and bring in long-term customers, you have to understand and plan for their specific needs.
In this episode of the B2B Power Hour, Morgan sits down with business expert and current founder at Blueprint, Jordan Crawford to explore the importance of understanding customer needs and behaviors in driving growth for companies with specific examples from Tidio, Freshdesk, Gladly, and more!
Listen in as we discuss:
- The importance of targeted marketing and understanding customer needs
- The impact of customer feedback on target market and messaging
- The effectiveness of "selling the job to be done"
- Insights into how AI can be used to improve customer experiences
Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith
Follow Jordan Crawford on LinkedIn: https://www.linkedin.com/in/jordancrawford/
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