In this kick-off live show, we discuss how to create a modern buying experience. Why is your team defaulting to sales? Why isn't your marketing team delivering qualified opportunities in a robust, modern program? We cover roles & responsibilities of sales and marketing teams, how to handle inbound inquiries, where sales teams should be focusing their attention, and packaging/pricing strategy.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith

Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.