EPISODE DESCRIPTION
How can Series A startups generate demand? With demand generation often carrying a hefty price tag, Christopher Roche (CEO of Catalyst Consulting) joins the show to break down how marketing leaders at startups can think through prioritizing their demand generation and demand capture efforts. He talks about budget priorities, optimizing campaigns, balancing spend, and benchmarks for good results of a marketing campaign. Strap in for a fast-paced and insightful conversation!
Connect with Christopher
Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett
Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith
Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.