EPISODE DESCRIPTION
Linda Melone, a conversion copywriter, joins the show to break down what makes great content – and great copy – sing. She illustrates the difference between copy and content, breaks down her favorite frameworks for creating social content, and the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert!
Connect with Linda Melone
In this episode, we cover:
- What’s copy vs. content? (1:29)
- How to start creating content (5:39)
- Frameworks for better content (8:42)
- Calls to action on social content (17:04)
- Common B2B mistakes in copy and content (20:57)
- Secrets of high-converting copy (25:16)
- Structuring pages against data (30:00)
- Favorite shortcuts of high-converting copy (35:30)
- Linda’s favorite tip for buttons (38:04)
- Permanent vs. contract copywriters (41:31)
- Key ingredients of great content (43:45)
- Linda’s Power Hour (45:28)
Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett
Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith
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